Prices by designer · updated September 2026
Wedding Dress Prices by Designer
Median prices for 19 labels, all from brides who said what they paid. Among those with enough reports to be worth comparing, the range runs from $668 to $8,750. The gap between labels is wider than the gap between shops, so the name on the tag sets the budget before any other decision does.
13 labels carry enough prices for a page of their own, with what each one costs new, on a sample rail and secondhand.
Designer labels, dearest first
| Label | Prices | Median | Middle half | Highest reported |
|---|---|---|---|---|
| Danielle Frankel | 3 | $9,000 | $5,000 to $35,000 | $35,000 |
| Galia Lahav | 10 | $8,750 | $6,500 to $10,500 | $13,000 |
| Monique Lhuillier | 7 | $6,000 | $4,000 to $11,000 | $20,000 |
| Kyha | 3 | $5,300 | $5,000 to $6,500 | $6,500 |
| Martina Liana | 8 | $3,750 | $3,400 to $6,000 | $6,500 |
| Hayley Paige | 6 | $2,350 | $900 to $5,600 | $5,800 |
| Vera Wang | 12 | $2,200 | $500 to $9,000 | $11,000 |
| Pronovias | 16 | $2,050 | $1,000 to $3,700 | $5,571 |
| Allure | 16 | $2,000 | $1,600 to $2,600 | $3,100 |
| Essense of Australia | 21 | $2,000 | $1,300 to $2,500 | $10,000 |
| Justin Alexander | 17 | $2,000 | $1,000 to $2,400 | $3,000 |
| Lillian West | 3 | $2,000 | $2,000 to $2,150 | $2,150 |
| Grace Loves Lace | 8 | $1,950 | $1,800 to $3,000 | $5,000 |
| Stella York | 24 | $1,310 | $475 to $1,800 | $2,077 |
| Maggie Sottero | 45 | $1,300 | $900 to $1,875 | $3,200 |
| Watters / Willowby | 16 | $1,200 | $550 to $2,000 | $2,800 |
| Morilee | 11 | $999 | $500 to $1,500 | $2,600 |
| Teuta Matoshi | 6 | $775 | $600 to $1,300 | $1,300 |
| Olivia Bottega | 8 | $668 | $355 to $2,200 | $2,500 |
Chains and marketplaces
These carry many labels rather than being one, so they belong in the shop directory instead. Their medians are here for comparison.
| Shop or site | Prices | Median | Middle half | Highest reported |
|---|---|---|---|---|
| David's Bridal | 338 | $450 | $250 to $699 | $6,500 |
| Etsy | 160 | $545 | $300 to $1,000 | $6,000 |
| BHLDN / Anthropologie | 147 | $540 | $300 to $1,300 | $5,000 |
| StillWhite | 100 | $600 | $400 to $1,000 | $16,000 |
| Azazie | 94 | $400 | $200 to $500 | $2,000 |
| Lulus | 92 | $116 | $89 to $250 | $2,500 |
| Amazon | 82 | $150 | $85 to $230 | $2,700 |
| Jenny Yoo | 47 | $800 | $345 to $1,200 | $4,000 |
| Poshmark | 31 | $200 | $100 to $500 | $1,900 |
| Brides for a Cause | 27 | $400 | $300 to $500 | $900 |
| Kleinfeld | 22 | $2,524 | $1,360 to $6,000 | $21,000 |
| SHEIN | 16 | $100 | $50 to $250 | $900 |
| ASOS | 14 | $200 | $180 to $250 | $275 |
| Cocomelody | 13 | $600 | $490 to $700 | $900 |
| JJ's House | 12 | $240 | $150 to $300 | $400 |
| Reformation | 11 | $400 | $300 to $500 | $1,300 |
| Selkie | 6 | $650 | $600 to $800 | $1,000 |
How to read this table
A median is what brides paid, not what the label lists. Sample sales, discontinued styles and resale pull every one of these numbers below the ticket price, and the cheaper the median looks against the label's reputation, the more of its prices came from those routes rather than from a full-price order.
That is why each designer page splits the same label by route. A gown that costs $8,750 new can turn up at a fraction of that on a sample rail, and the bride who paid the fraction is in the same table as the bride who paid the ticket.
Questions about designer prices
Which wedding dress designers are most expensive?
Of the labels with at least 8 reported prices, Galia Lahav sits highest at a median $8,750, and Olivia Bottega lowest at $668. The spread between designers is far wider than the spread within any one of them, which is why the label decides the budget more than the dress does.
How much is a mid-range designer wedding dress?
The cluster brides meet most often sits between $1,200 and $2,100: the labels a typical bridal salon stocks across its middle rail. Below that the market is retail and made-to-measure rather than designer bridal; above it the gowns are made to order in smaller numbers.
Do designer wedding dresses hold their value?
No, but they resell better than unbranded gowns, because a buyer can search the label and the style number. The route table on each designer page shows what the same label fetched secondhand against what it cost new.
can you wear a bridesmaid dress as a wedding dress
Yes, and it is the cheapest route here. One bride paid 250 for an off white bridesmaid dress and added a layer, and brides point to Revelry, Park and Fifth and Azazie which make bridesmaid styles in white and ivory. This bride wore a Sweetheart Lace Gown from Needle & Thread's bridesmaid range and says the range is full of dresses that would work as wedding dresses.
can you rent a wedding dress instead of buying
Yes where a rental house exists locally; one Toronto bride rents designer gowns from The Fitzroy and suggests looking for an equivalent in your own city. Rent the Runway carries white and formal options, with rentals under 100 for the guest dresses one bride used, though she bought her own wedding gown outright on StillWhite.
Is Azazie wedding dress quality good?
Described as lower than salon dresses but not bad, with most styles under 1,000 and try-at-home samples for about 10 per dress; a friend's Azazie gown looked nice in person. Mostly positive: brides paid 100 on clearance, 500, and 650 after tax and were happy, and their bridesmaid dresses were reliable. One bride explored Azazie and did not like the quality, choosing Avery Austin instead.
how much are wedding dresses at david's bridal
One shopper went in with a 2500 budget and found all her top choices at 699 regular price, and saw nothing above 1800. Another bought at the Scarborough branch for 400, and a third bought two dresses for under 700 combined. Brides paid 100, 350 after discounts, 500, about 600, 629 for a plus-size sale dress and 900 for a 2k Oleg Cassini on clearance; David's Bridal also altered an outside Poshmark dress for about 300, and one bride was shown 3k dresses despite stating a 1,500 budget.
can you wear a bridesmaid or prom dress as a wedding dress
Several brides did. One wore a green David's Bridal bridesmaid dress off the rack for $79, and others pointed out that prom dresses come in the same silhouettes and white bridesmaid styles cost a fraction of bridal. Yes, and several did: a red sample ball gown from a prom store, a blue bridesmaid dress for a beach ceremony, and a tea-length white dress from the Macy's formal section. brides said prom stock is built to a similar quality now that silk and real embroidery are high-end only.
does David's Bridal have wedding dresses under $500
Yes, mostly on the clearance rack: reported buys at $169, $200, $250, $280 and $300, sometimes with unmarked discounts that only show at the register. One bride says the under-$500 selection is small and advises visiting several branches, since stores mark expensive gowns down to clear the floor. Yes, brides here paid $80, $100, $200 and about $500, and a clearance prom dress went for $89 as a second reception dress. The common warning is to buy the gown there but get veils and alterations elsewhere, where they cost less for the same quality.
how long does a made to order wedding dress take to arrive
Shops quote around six months, but real numbers here varied wildly: a David's Bridal order quoted at three months arrived two months early, another was pushed back four weeks, Anthropologie stock shipped in two days, and Azazie showed 4.5 weeks made-to-order or three weeks for about $22 extra. the bride who asked was quoted 11-12 weeks. Another bride's dress from Olivia Bottega shipped from Belarus in just under two months, and a third had hers arriving only weeks before an October wedding.
Is Etsy safe for buying a wedding dress?
Only with checks. Sellers there will work to your changes, but some list images stolen from other designers, so run a reverse image search and look for reviews with real buyer photos before ordering. Only with checks. Some sellers use other designers' photos, so reverse image search the listing and look for reviews with real customer photos before ordering.