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Bride-reported prices in GBP · updated September 2026

Wedding Dress Cost in the UK: 345 Real Prices in Pounds

Brides in the UK who shared what they paid spent a median of £500 on the dress, with the middle half of 345 reports between £125 and £1,200; alterations ran a median £200 across 116 bills. UK brides report a far cheaper middle than US brides: Wed2B stocks roughly £600 to £1,000, mid-range boutiques £1,300 to £1,700, designer stores £1,500 to £4,800, and the Galia Lahav end £6,000 to £8,500.

£500median dress price (345 reports)
£125–£1,200middle half
£2,10090th percentile
£200median alterations (116 bills)

What brides in the UK paid

Reports from low to high, in GBP as stated by the bride; the alterations column is blank where she did not separate it.

DressAlterationsYearWhat the bride reported
£28£02026Charity-donated old stock found on eBay; out-of-fashion style that fitted without alterations
£802026Coast dress cut from £179 in the Black Friday sale; 16-guest family wedding
£120£02026Facebook Marketplace, tags still on from a warehouse sale; no alterations
£250£3502026Sale dress with £350 of alterations; notes altered gowns are hard to resell
£499£1002026Only a hem was needed, so alterations were £100
£6992025Princess A-line with a fully beaded bodice and horsehair hem, bought in store
£8002026Boutique selling one-off shelf stock; glad she stayed under £1,000 since the dress now sits stained in a cupboard
£1,2002016Maggie Sottero Emma after phoning around stockists and negotiating; belt thrown in; plans to sell for half
£1,7002022Top of budget; wishes she had spent less but nothing else came close
£2,400£2002026Including overskirt, plus £200 alterations, against a £4,000 budget

Every GBP account

390 brides reported a figure in GBP and described the purchase. All of them are here, cheapest first, rather than the dozen the table above picks out.

DressAlterationsVeil and accessoriesYearThe account
2022Under 300 pounds for gown and shoes together; a Needle & Thread bridesmaid-line lace gown in powder pink bought in the Black Friday sale, worn with Dr Martens
£2002023Single-tier flower-lace veil from an Etsy seller for 200; says unbranded and designer veils are indistinguishable. Her Carolina Herrera sample dress cost about what a high-end veil does.
£3502024Bridal shop alterations including dry cleaning, the cheapest of several quotes; other shops wanted upwards of 600 pounds
2025Custom dress plus veil about 8k GBP (~10.5k USD); separate day-before Vivienne Westwood customised dress ~6-7k EUR, rewearable
£2002025Quoted 200 GBP by a local tailor for taking up and shortening straps on an illusion neckline; cups still to be added; the other tailor in town is more than double
2025About 100 covered four dresses plus wedding shoes and bag; the unworn Monsoon gown was resold afterwards for the same price
2016Hire price included the alterations because each hired dress is still custom fitted
2025High street dress modified with a dramatic sleeve; under 1000 all in and done in under three months
£02025Daughter is a standard size and tall so no alterations were needed; took the dress home the same day
2025Ex-display gown from a one woman independent boutique; the 1200 figure covers dress plus alterations
£02025Made to measure with step by step updates; arrived within four months and needed no alterations
2025About 18000 GBP for dress, sleeves, detachable tulle off-shoulder piece, veil and alterations; tried 2-3k, 6-7k and 10k tiers first, higher tiers incomparable
£1,1002026Reported second hand from the designer's Facebook group: another bride paid this to take a gown from a size 18 to a 6 after a six stone loss
£8002026Quoted for a kick skirt, size adjustments, a replacement bodice and extra buttons
£5502026Completely plain gown, length adjusted and fitted to an unusual body shape at stable weight; says the shop's own seamstresses charge a premium that she thought was justified
£43220253100 pounds covered the made-to-measure gown plus veil, shipped from Australia; 432 pounds of alterations after weight loss, adding boning and length
£802026Bought at the bridal store and cringed at the price for two hours of wear, on an 8,000 pound overall wedding budget
£4502026Alterations covered shortening the length and taking the dress in; she has heard others pay more
£2002020Two Wed2B gowns (covid postponement then pregnancy) plus a Ghost reception dress; under £2k for all three; £200 alterations on the first.
£3002026About £1,000 all-in for dress, veil and alterations (£300 of it alterations); saved by using a smaller boutique outside the city.
£3002026Day and evening dresses from Wed2B under £2k combined; £300 to a local seamstress covered alterations for both plus a veil; keeping it.
£1,0002026£5k all-in: Halfpenny skirt, bespoke corset, £1k hand-ruffled veil and alterations; mum insisted on paying.
£402026Had the same dress doubts; paid roughly 40 pounds to have the sleeves taken in and said it changed how she felt about the gown
£30020261150 covered gown, veil, dress bag and travel boxes; seamstress price list suggests about 300 in alterations
2022750 pounds including alterations at a 2022 sample sale
£7502026Bridal tailor recommended by her dress shop charged £750 for a hem, a raised neckline and off-the-shoulder sleeves; £100 of it was the deposit. Only the hem is right.
£1002026A bridal shop quoted 850 for the same alterations; a local freelance seamstress quoted 100
£1702018Wed2B Georgette: lace edge unstitched and reattached to shorten slightly, bustle for a very long train
£252019Used veil ordered from eBay for 25 pounds; had seen simple veils at 300-400 in shops
£152021Cheapest veil found, 15 with shipping; bought to cover a tattoo and keep cover-up makeup off guests' clothes. Feels cheap but works.
£1752021Length removed, hips let out, bustle, borrowed veil repaired; no lace on the dress
£3002021A bit over 300 for shortening a lace skirt and reshaping a boned bodice
£2052021Skirt shortened, lace sleeves shortened with edge detail re-added, bodice taken in twice; shop's seamstress had quoted at least 300 for less work
£55020215-foot bride; organza skirt shortened, taken in, neckline, straps and beading reworked, bustle; seven appointments
2022Bridal sale shop; 501 covered dress, alterations, shoes and jewellery
£352022Ordered from eBay
£152022Facebook find she loves
2022Dress, belt and veil for 1140 thanks to a sale on the Stella York gown; had planned 1500 for the dress alone
20226k including two veils and alterations
2022~8500 for dress and alterations after trying a Gala by Galia Lahav; 500 Harriet Wilde heels; paying herself, wanted a cheaper dress but nothing else would do
£3502022the bride who asked: 350 at the shop she bought from, split 160 to take in a crepe bodice, 150 hem and 40 express fee; every reply says it is a good price.
£1202022Hem and simple bustle
2022Western white dress cost about 1300 GBP including alterations; a second traditional Indian outfit cost the same. Had aimed for 500 per outfit.
£1502022Length taken up, straps shortened and skirt sides slimmed for £150; heavy beading limited how much could be removed.
£2502022Lacy bodice taken in, many layers shortened and a bustle for about £250; considered fair for the work.
£6502022Ceremony dress taken in all over, bust altered, hem, straps shortened and bustle added for 650 pounds
£519775 pounds in 1977 for a tiny ex-display model that fit perfectly; sister-in-law worked at the shop; would have been hundreds
£72021Had a large gown budget but walked into a charity shop and found one; nobody at the wedding guessed
£15£402025Found about a month before the wedding; only slight alterations needed
£202023Upper bound: budget 500, spent under 20
£202025Reception dress rather than the main gown
£202025Brand new in the box with tags; the label normally sells this dress around 300
£202026£20 dress, loved it.
£202026A twenty pound dress, offered as the far end of the spending range.
£28£02026Charity-donated old stock found on eBay for £28; out-of-fashion style, fitted without alterations.
£32£02024Brand new with tags for 32 pounds (source not stated); doing tiny alterations herself. Bridesmaid dresses will cost more.
£372026BHS clearance sale bargain at £36.60.
£392026£39 sale dress; will dye it for her daughter's prom.
£402023backup dress
£40202540 pounds for a town-hall and pub wedding; had considered a 160-pound dress; price should match the formality
£402026A few hundred more on alterations; she added pockets and replaced the old sequins herself
£402021Clearance rail find on a solo trip into town; her mother was put out at being left out of the process
£452010Bought at the Monsoon outlet; the bridal rail is still there and she expects it is still under 200
£452013Collectif dress for £45 thirteen years ago.
£502023A 1950s lace swing dress rather than a traditional gown
£50£1302025Dress arrived in perfect condition; only work was taking up the hem
£502025Non bridal dress she can wear again; a few pounds to have it hemmed as she is short
£50£2002023Brand new 1800 gown in a closing down sale; 200 more to change the neckline and add tartan
£502026Roughly £50 non-obvious wedding dress she can rewear.
£50£152026£50 Cider dress fluffed up with a £15 Amazon petticoat; shortening it to rewear in summer.
£50£2002026Handmade 1960s dress from an American Etsy seller; vintage specialist let out the chest and cut it above the knee for about £200.
£50£2002026Bridal store closing-down sale: £1,800 gown for £50; £200 alterations added a new neckline and tartan corset back.
£50£45202650-pound Amazon dress plus a 45-pound cape; wedding planned in five months on a tight budget
£502020Marrying that Saturday and tells anyone who asks what she paid; her reasoning is that it gets worn once for a few hours
£50£202021Ordered from a Chinese eBay seller after a fun try-on day in shops; a local seamstress shortened it for 20
£502022Bridal shop in bankruptcy; 899 list price; blue Ruby Shoo shoes 17 instead of 69
£50£1902022Dress £50 plus a £125 evening jumpsuit; £190 alterations covered both; overall wedding budget 22k
£522026Shein dress for £52 that fitted perfectly.
£552025Chose a purple bridesmaid dress because she does not suit white
£552017Two Lindybop dresses, 21 and 34, worn as wedding dresses; happy with the quality
£602023Bought in the Coast sale and loves it; advises sizing down because the cut runs large
£60£102026£60 half-price sale dress plus a £10 eBay bolero.
£602026£60 dress, no other details.
£602026ASOS bridal jumpsuit bought on Vinted for £60.
£65£1202025Secondhand dress that she found easy to get altered
£652025Lucky find; suggests the bigger retail park stores
£702025Vintage dress found by staying flexible on style
£70£02025Secondhand and unaltered in great condition; she washed it in the bath because dry cleaners were shut
£702022Tea-length ivory dress 70 pounds; with petticoat, shoes and accessories about 150 total (wording ambiguous)
£75£130£902026Non-traditional £75 sale dress, £90 cape, £130 alterations; just under £300 total.
£752026Sale-price dress with petticoat (£100 full price); not a ball gown but suits her.
£77£502019Dress 77 plus 50 alterations on a 100-150 budget; self-funding uni student who loved it on first try-on.
£792025Plain simple high neck maxi; she also priced Anne Louise Boutique at 100 to 120
£80£802025Dedicated bridal charity shop plus a local seamstress
£802025Loved the dress she found secondhand on Vinted
£802026Made by a seamstress in her home country for £80; being brought over in May.
£802026£80 dress, no detail.
£802026Coast dress cut from £179 to £80 in the Black Friday sale; 16-guest family wedding.
£802022Dream dress from ASOS for 80 pounds
£802022ASOS dress; expects alterations around £50
£85£02024Vinted find; mother-in-law did the alterations for free.
£852024LindyBop dress.
£852025White with embroidered coloured flowers; fitted almost straight off the hanger
£891993Debenhams sale dress in 1993.
£902022French Connection dress (300 pounds new) bought on eBay for 90
£1002023Secondhand eBay find for 100; would otherwise have budgeted about 400
£1002024Calls the 100 pound eBay dress perfect; reckons resellers get back only about a quarter of what they paid
£100£752025Used the at home try on service; light synthetic fabric that stayed cool and hand washed afterwards; needed a nude slip
£100£3752025Secondhand gown at a hospice wedding fair; the 350 to 400 estimate covers alterations plus dry cleaning in London
£1002026100 (written as pounds) at a secondhand shop in New Zealand; zero regrets
£1002026High-street Debenhams dress; deliberately avoided bridal-shop pricing.
£1002016Under £100 for a registry-office wedding ten years ago; a 1998 designer two-piece cost about £150.
£1002026Coast dress for a seven-guest micro wedding; prioritising a house purchase.
£1002026Sister's secondhand-shop dress; family removed beading and made a matching shawl; whole wedding about £7k.
£100£1502016End-of-season outlet dress; parents covered about £150 alterations for a broke student.
£1002026Pre-loved couture gown by a big British designer, near-new, against a 12k+ retail; it fit with no work.
£100£402019ASOS dress for 100, hem shortened a few inches for 40 by a relative; surprised by the quality and recommends it.
£1002022Brand new but sold on secondhand, originally a high street gown with a 300 full price; she rates it as good as a 2000 dress
£100£1002022100 pounds at a discontinued/off-season outlet-type shop plus about the same again for good alterations
£1002016Mother's dress was 100 pounds six years earlier
£1002022Brand-new hand-embroidered dress for 100 pounds on eBay, retail 400; would not pay over 400 for one wear
£100£38£382022UK high-street brand RRP 300 bought new on eBay for 100; hem 38; Etsy hairpiece 38; her own dress+alt total was 138
£100£302022Partner reporting the bride's 100 dress, 130 including alterations
£100£382022End-of-line high-street dress found new on eBay; £38 to shorten
£100£382022100 GBP on eBay plus 38 GBP to shorten it an inch so she could skip heels.
£1102012Lace knee-length shift from Monsoon in 2012; first dress tried on.
£120£02026Facebook Marketplace, tags still on from a warehouse sale; no alterations.
£1202021Sparkly gown from a bridesmaid label bought online without any salon visit; heavy enough to feel well made and easy to dance a ceilidh in
£1202021Married two months before commenting; guests kept asking where the dress came from
£1202022Bought secondhand on Facebook Marketplace for 120
£1202022Two pre-loved eBay dresses: 200 GBP for one, an accidental winning bid of 120 GBP for the one she will actually wear.
£1251997Red knee-length dress from a formal-wear shop in 1997; still fits.
£1252022UK shop selling returned unused gowns; roughly 170 USD
£1302026Wedding-style Monsoon dress; not into proper bridal gowns.
£130£802026£130 delivered; £80 covered alterations and steaming.
£140£3002025Very petite bride; the 300 covered detailing and a bustle she added, plain alterations would have been about 150
£1502023Never worn; the original bride had gained weight and could no longer fit it
£150£1502026Lulus dress at 150 pounds with 150 of light alterations; liked it more than the expensive gowns she tried
£150£02026Found the maker of a gown quoted near 800 in a shop and ordered direct; made to measure so no alterations, plus a matching short reception dress
£1502016Cap she set per dress buying for her own maids; separately wearing a $160 David's Bridal Versa as a maid
£150£02022Fit perfectly, no alterations
£1652000Monsoon dress in 2000 for a St Lucia wedding; light and cheap; store staff tracked it down.
£1652019Final pick a silver JJ's House a-line for 165 after a 180 green taffeta dress from mum and a 120 cheap overseas order were both abandoned; also bought backup samples.
£1802025A friend did a few small alterations; she preferred to spend the money elsewhere
£1802018Lots of compliments on the day; she notes Wed2B looks much more expensive now
£1852025Reduced to clear; rated Monsoon quality well above the ASOS and Coast dresses she tried
£188£2002023Budget 300; high-street Coast dress caught on sale; the 200 accessory is an embroidered leather jacket
£1882025Structured dropped waist satin maxi; arrived in a proper dress bag and box
£190£02021Preloved gown bought sight unseen that fit with no alterations; saving the group outing for accessories
£1992025ex-display gown; a version nobody had tried on would have been 1999; she typed a dollar sign but these accounts are UK so logged as GBP
£2002025Floor length lace dress under 200 a few years ago; a friend adjusted the shoulders and she added an eBay jewelled belt
£200£2002025Bought at a local bridal shop sample sale; alterations matched the price of the dress
£200£1002025Used the paid home try on service first, keeping only the dress she chose
£2002025Bought in the Monsoon sale for under 200
£2002025Unworn dress resold by a bride who changed her mind, at about a fifth of the original price
£2002025Sample sale gown that would have been 2800 new; had been looking at 900-1500.
£2002025Found the exact gown (1100 new in shop) on eBay; alterations are costing more than the dress.
£200£02026Monsoon dress that fitted without alterations and packed into carry-on for a Caribbean wedding.
£200£2352026Sample sale, originally 2900 pounds; alterations 235
£2002022About 270 USD
£2052025Boutique try on sample retired from the floor, dry cleaned and boxed before sale, bought online
£231£3252022Monsoon high-street dress at 25% off for Black Friday; upscale alterations expected 300-350; bought and returned three times to get the size right
£240£152024Not a white dress; 15 pounds of hair accessories, everything else owned or borrowed.
£2452024Glittery burgundy ballgown bought from a ballroom dance shop instead of a bridal store
£2492025Ex sample dress in perfect condition bought from an online shop
£250£02026Off-the-peg shop, taken home same day, no alterations; later won the shop's quarterly refund draw so it was effectively free.
£250£3502026£250 sale dress with £350 alterations; notes altered gowns are hard to resell.
£2502026British Red Cross charity shop in affluent Stockbridge; early-2000s duchess satin, 6-ft train, near new; train cut and reworked by her mum at no cost (oe1xs8l)
£2602021ivory bridesmaid dress a tailor customised with lace and buttons down the back and fitted to her; alterations cost not stated
£2802026Monsoon high-street dress 280; bridesmaids cut the train off with scissors mid-reception so she could dance
£290£02025Ordered several and sent the rest back; no alterations needed and very comfortable
£295£3002024Final sale of older stock at a local shop; alterations at the same shop cost more than the dress; keeping it.
£2992025Her mother's gown, the most expensive in the Oxfam bridal room; reputable label, to be donated back afterwards
£2992022Beaded paisley top with soft tulle skirt; not a ballgown
£3002023Bought off the high street and loved it
£300£1502025Vintage bridal shop; clearly secondhand which she likes; the 150 alterations figure is her estimate
£3002025Found after months of searching; marked down from about 500 with freebies added by the staff
£3002026Monsoon high-street dress; felt extravagant to a non-clothes person but right for her.
£3002002Pronuptia off the rack, two sizes too big; minimal alterations included in the price; kept 24 years.
£300£602026300 pounds plus 60 euros alterations (mixed currencies, no total); standard size; had eyed a 12000 Kim Kassas. Sister's gown about 2000 euros.
£3002026300 pounds (about 410 USD) at a bridal charity shop; charity shops also carry brand-new gowns
£300£0£602022Fit perfectly, no alterations
£3002022ASOS dress 300 pounds; exchanged sizes until it fit so hardly any alterations were needed
£3482026£348 dress.
£350£102023red and black dress; white version would be 1000
£3502023Mostly a bridesmaid site with a small bridal range; she wanted something non-traditional
£3502024Reseller sold a baby pink Simone Rocha gown to a bride at this price on a designer resale site
£350£1702020350 pounds at a sample sale plus 170 alterations including taking it in two sizes
£3552022355 pounds, first dress seen
£3762025Last unsold gown in that style; plans to cut the train off afterwards to wear it again, plus a red Debenhams second dress
£4002023Her sister paid £300 at the same chain a few years earlier; both got to try on a wide range without feeling pushed to compromise on a low budget
£400£2002024UK pricing in pounds.
£4002025Her sister bought a sale gown under pressure, then after eight more shops found the gown she wanted at about £2k
£4002025Taobao does not ship outside China, so she paid about 100 more for a shopping agent to forward it to the UK; she offers it as proof you can get this look at that price from Asian high-street labels
£4002017Under 400 GBP delivered for a gown made to her measurements in New Zealand and shipped to the UK, including the blue underskirt detail she asked for
£4002025High street gown that fitted perfectly off the peg
£4002026Rixo dress for £400.
£400£170£752026Otaduy sample sale (was £1,250) plus £75 Catherine Deane topper (was £300); alterations took in waist and sleeves.
£400£202025Found the £900 Wed2B dress brand new on Vinted for £400; only a £20 bustle needed.
£4002008Under £400 eighteen years ago; donated last year to a charity supplying wedding and prom dresses.
£4002018Made-to-measure Chotronette gown about 400 pounds
£4002021Madi Lane gown listed at £1,800, bought for £400 at a virtual sample sale without trying it on first; alterations still needed but not priced
£400£2002022Brand-new sample-sale dress ordered in for the sale, listed about 1400, bought for 400; alterations about 200
£4132025Ordered online after trying 11 gowns at an Azazie pop-up; 3 week delivery; wanted to stay under 1000
£4202026Demetrios gown at trade cost via mum's former dress-selling contacts; mum paid as a gift.
£4252026eBay dress from a seller of the same height.
£450£1502026Needle and Thread dress with £150 alterations.
£4502026Made-to-measure dress from a Nigerian fashion house based on one of their designs.
£4502026Made to measure by a Vietnamese designer on Etsy, copying a £3,500 shop dress with tweaks.
£4502022Boutique double-ordered the gown and resold it; tried shapes in a shop first
£4952024Gown only.
£499£1002026£499 dress; only a hem was needed so alterations were £100.
£500£2002023plans to tie-dye and rewear at a festival
£5002023perfect amount
£500£2002023Found the same gown she loved in a bridal shop at £1,500 listed secondhand for a third of the price; added a separate overskirt to change the look
£5002023Ex-display gown from an upmarket shop, about £1,000 new; the shop cleaned and pressed it and pressed her veil free of charge
£500£02025Made to her own measurements so no alterations are needed and a matching veil is included; the equivalent gown was quoted at 4000 locally and a Fiverr sketch cost her 18
£500£02015Off the rack about ten years ago, no alterations; designed to convert into a cocktail dress
£500£5502026Jenny Yoo gown £500; the Catherine Deane beaded cape cost more than the dress; warns resale value is low.
£500£1502026Off-the-rail dress from a Bletchley shop plus £150 alterations; an earlier £55 Coast dress from Vinted was abandoned.
£5002026Bought from Needle & Thread's bridal line for under 500 pounds; very happy with it
£5002019Budget 1000, fell for a 1500 gown, bought it second hand for 500
£5002022Donated sample dress from a shop funding weddings for terminally ill patients
£5002022Gown from the Say Yes to the Dress line; warns alterations push all-in above 500 unless sized perfectly
£5002000Married 22 years earlier; 500 pounds felt like a bargain then; suggests a dressmaker and a plain design
£525£1502026Off-the-rack £525; mum paid about £150 for the skirt to be shortened.
£5832026Roughly $778 USD by her own conversion. Arrived in about two weeks with the hem tailored to her height; tulle layers, train, corset back and an unexpected bustle.
£5992019Student and homeowner passed on an 1800 Essense of Australia gown and took a completely different off-the-rack dress
£5992022Expects alterations around 200
£600£02023no alterations; may shorten to rewear
£6002023Designer ex-sample gown from a secondhand and ex-sample bridal shop in Edinburgh
£600£2002023Budget 500 with a hard cap of 1000
£600£6002026Sample dress with alterations matching its price; resold the gown afterwards.
£6002026Non-traditional dress made for under £600.
£600£5002026Local boutique sample sale, £3,500 gown for £600, bought while six months pregnant; alterations about £500.
£6002022Dress 600
£600£1002022600 gown against an 800 budget; about 100 to shorten straps and hem
£600£302022Accessory figure is an underskirt; hopes alterations are only length and bustle
£600£1202022Off the rack at a UK chain comparable to David's Bridal; £120 for hem and simple bustle
£6202020620 pounds including shipping from the US; 12k DIY-venue wedding with 90 day and 120 evening guests.
£6502023Budget 300; outlet-store find; comparable dresses she liked were about 1200, ASOS options around 350 did not suit her
£6502025Brand new unaltered 2200 gown bought secondhand; extensive alterations expected to bring the all in to about 1000
£650£2002026Sample-route bride with a lighter alteration bill of about £200.
£6502026Upper bound: designer outfit cost under a tenth of her 6500-pound wedding (36 day guests, restaurant-hotel venue).
£6992025Gown only, priced in pounds.
£699£0£752026699 pounds from a UK bridal store that makes its own dresses; veil 75; mother-in-law is a seamstress and altered it free
£6992025In-store purchase last summer: princess A-line, fully beaded bodice, horsehair hem.
£699£2702026Wed2B £699 dress; £70 veil and accessories brought it to about £900; £270 alterations on top.
£7002025sale rack find at a Surrey shop that carries spring fairytale styles; she says it looks almost identical to the asking bride's dream dress
£700£4002026Sample-route bride; alterations roughly half the gown cost.
£7002026Catherine Deane gown at under half price, bought oversized for tailoring.
£700£2502026Wed2B gown; alterations expected at £200-300 (midpoint used).
£7002026Discounted sample-shop gown; says she could not tell a £700 dress from a £7,000 one.
£7002026£700 embroidered, sequinned gown; veil bought on Etsy.
£7002023£700 three years ago.
£700£3452026Second marriage: £700 gown, £345 alterations; first wedding was a £50 eBay dress while pregnant.
£7002022Under 700 GBP new thanks to a sale; parents offered to pay and she could have gone to 1800 but preferred the cheaper dress.
£7102022Budgeting up to 300 for alterations
£7102022Dress originally 1700 pounds bought for 710 on StillWhite
£710£2002022710 pounds on StillWhite, quoted 200 for alterations, under a 1000 budget; import customs charge of 220 was an unwelcome surprise
£7102022Designer gown listed around 1700 bought new with tags still on; started alterations about eleven months later
£750£2002025Gown with a 1600 RRP bought secondhand at under half price
£7502026Brand new and unaltered in her size, found secondhand for £750 against £1,600 new
£7502022About £750 total at Wed2B; four years on she sees it as money wasted.
£8002024Sample shop gown that would have been GBP 1,900 new
£800£252025Sample dress 800 GBP instead of 2000+ to order; the shop's 145 GBP veil found identical on Vinted for 25
£800£5502025Sample of a gown listed over 2000 new; drove out of town for it; alterations charged on top
£8002025Bespoke gown made to her own design by a maker found by filtering Etsy to UK sellers
£800£6002026Sample-shop gown; alterations came close to the dress price and were the surprise cost.
£800£5502026Sample purchase; alterations added over two-thirds of the dress price.
£800£2502026£800 gown plus about £250 alterations; felt worth it for a non-dress-wearer.
£800£2002026Wed2B dress plus £200 alterations and a few hundred on veil, underskirt, jacket, shoes; feels even £1k is too much for a dress.
£800£2502026£800 gown and £250 alterations.
£800£2602026Bridal Reloved (secondhand/ex-display): £800 dress with cape, £60 belt, £200 veil; October 2026 wedding.
£800£1002026Big sparkly gown 800 pounds, alterations 100
£800£6002023June 2023 UK bride; sample dress 800 plus 600 alterations that a new-order dress would have included; near the UK average then
£8002026800 from a boutique selling one-off shelf stock; glad she stayed under 1k since the dress now sits in a cupboard stained with drinks
£8002022Sample from a preloved/sample sale event at a consignment shop; RRP was 2000
£850£3952026Home-town boutique sale (£950 normally); £395 alterations mostly to merge a bolero with the dress; warns against Wed2B.
£8992026Wed2B Hinckley; staff swapped straps to show how the dress could look.
£9002025Shop sample in very good condition; about 1400 if ordered new; ready to be altered straight away
£900£1002026Ex-display gown at half price from a Reloved shop; £100 local alterations; professionally cleaned and boxed after.
£950£02026March 2026 bride; 950 pounds; alterations free from a seamstress friend; finds US prices hard to fathom
£9502022950 pounds
£9702026Sample sale gown down from £1,400; £1,030 left of a £2k budget for alterations and a second dress.
£9952017995 gown; the shop says it caps alterations at 200
£9992026Wed2B gown £999, £1,200 with dress box and veil; fiance's grandma doing alterations; mum paid.
£9992026£999 dress; under £1,500 total including alterations, veil, shoes and accessories.
£1,0002023retail 1300; first shop first dress
£1,0002023Budget 500-800; wanted the in-shop experience and spent about 1000
£1,000£300£1002023Budget 2k; 100 for sleeves; alterations still to pay
£1,0002023About 1000 pounds
£1,0002025Over 1000 for an unworn unaltered gown from an engagement that ended; sold years later for under 200
£1,0002025Local dressmaker making it within a few months of booking; cheap once there is no brand label
£1,0002026Secondhand via StillWhite for 1000 pounds against a 7000 RRP
£1,0002026About £1k main dress awaiting an alterations quote; £15 Vinted evening dress needed £20 of alterations.
£1,000£2002026Just under a £1k limit at a sample sale; about £200 alterations.
£1,02020231020 for two dresses
£1,100£17020241100 covered dress and veil; about 1600 USD all in.
£1,1002026£1,100 gown paid for by her grandad.
£1,1002026£1.1k on a £2k budget; looked pricier than the £1.3-1.7k dresses tried.
£1,1002026Friend's order at a small UK bridal shop; gown is unbranded and credited only to the owner's designer, and she left a part-payment to secure it
£1,2002026Off-the-rail markdown from £1,600 to £1,200; bespoke bolero, alterations and a Phase Eight evening dress pushed spend past double her £1k budget.
£1,2002026£1,200 first-marriage dress ended up binned after a divorce.
£1,2002026Fiance bought it; kept money back for the honeymoon. Says her UK friends spent 1000-3000 pounds.
£1,2002026Sister's vintage Gunne Sax bought secondhand (source unstated) for about 1200; needed extensive work
£1,2002016Emma gown; 1200 after phoning around and negotiating with stockists, belt thrown in; plans to sell for ~half; 300 pencilled in for alterations
£1,200£02017Budget was 300; designer gown needing only bra cups; hopes to resell to recoup
£1,20020221200 bundle: dress, two veils, comb, petticoat, storage box and five bridesmaid robes; alterations extra
£1,250£5002026£1,250 dress and £500 alterations, gifted by parents.
£1,300£4002026£1,300 plus £400 alterations, more than double an £800 budget; no regret.
£1,3002026Parents paid as a surprise at the final try-on; she had been saving monthly and was running out of time to find anything else.
£1,300£250£1002022Plus 50 shoes
£1,3502023Refused to try anything over 1500 pounds; dress she had seen in a shop window months before getting engaged
£1,3502025Gown was far over budget new; bought as a shop sample so there was no long lead time
£1,3502026£1,350 came in under expectation; saw no quality difference in dresses at twice the price; doubts resale.
£1,350£50020162016 wedding: £1,350 dress and about £500 alterations.
£1,4002026Had planned to go vintage or cheap and overshot; still felt odd about the amount on the day she commented
£1,4002026Reduced from £3k to £1,400.
£1,420£180£10520241420 dress, 105 veil, 180 alterations; shoes 50
£1,450£3002023cheapest dress in the store
£1,450£30020241450 dress (cheapest in the shop), 300 alterations, 90 shoes; veil undecided
£1,5002026Budget was £1,000 and she went to £1,500; passed on one she loved at £2,500 to put the money toward the honeymoon
£1,500£1,0002026Discounted sample of a £4k gown (short-notice wedding); taken in two sizes, front hem, three bustles, chest reshaped.
£1,500£500£3152026£1,500 pre-alterations; expects about £500 alterations; veil £315.
£1,500£3002026£1,500 dress, alterations just under £300.
£1,5002026£1,500 corseted first dress was too tight; £200 second dress; resale shop likely to fetch only £300.
£1,600£2502024UK pricing in pounds.
£1,600£2502024Alterations quoted 200-300 (midpoint used); mum paid for the dress.
£1,6002024very similar silhouette to the 4000 Allure gown the bride who asked wants; her shop now lists the same style at 1700; sleeves altered to take out some volume
£1,6002023Bought 2023 for a 2024 wedding on a shop offer, down from about £1,800.
£1,6112019Wanted 1500 all-in but the favorite came to 1611 before alterations, mid-range for what she tried; runner-up was 900, lovely options at 500, one at 4800.
£1,6202026The dress she wants, found in the first shop. A very similar bohemian gown in the second shop was on sale at £900, and all her other deposits are already paid
£1,700£02023Bespoke dress in 2023 needing no alterations.
£1,7002026Calls it a hefty sum but cannot imagine marrying in anything else.
£1,7002022Top of budget; wishes she had spent less but nothing else came close; alterations extra
£1,7502026Essense of Australia gown; will never sell it; suggests checking StillWhite or eBay.
£1,7992025Bought the Kyann in a size 16 then changed her mind; never worn; now reselling at about 500
£1,800£300£992024UK pricing in pounds.
£1,80020261800 pounds on a 20k-pound wedding; expects dress plus alterations to be 10 percent of budget; could not find anything similar for less
£1,8002026Chose the £1,800 full-price gown over a £900 off-the-rack option in the same dilemma; still no regrets after the wedding
£1,8002026Local boutique gown; tried £1,200-4,000 options and would not have gone past £2k.
£1,8002026Around £1.8k, double her budget; March wedding.
£1,80020201800 pounds after assuming dresses would be 500 or less.
£1,895£3002026Sample sale markdown from £3,200 to £1,895; £300 alterations.
£2,00020232000 pounds excluding alterations, ceiling was 3000; London shops had plenty at 1000-2000 and sample sales at 300-800
£2,0002026Alterations on top of the £2,000; she says the amount stopped mattering once the wedding was over and she had not compromised
£2,0002026Tailor estimate under £2k for a custom corset and skirt with embroidery; petite curvy bride wanting rewearable pieces.
£2,0002026Milla Nova Melrose for about £2k bought in the US; boutique gave 10% off for buying on the day.
£2,0002026Wife's Dama Couture dress £2,000; bride wore a £400 prom dress; both rewearing yearly on anniversaries.
£2,0002026Came in just under a £2k budget.
£2,0002024Madi Lane gown; loved it but feels she got swept up and should have bought secondhand; unused two years on.
£2,000£2002021Best friend's boutique gown; alterations to make it fit her cost extra on top, and the dress still took six months to come from China
£2,0002017Just over 2k for a Pronovias gown after failing to find a cheaper one she liked
£2,1002026£2.1k pre-alterations; plans to rewear at anniversaries and black-tie events.
£2,100£1,500£3002026£2,100 dress, £300 veil, alterations quoted around £1,500; neither budgeted for.
£2,100£3502022Madi Lane Amelie, priciest one tried; worn midday to midnight with no reception dress
£2,1992026Changed her mind after a £1,799 dress and bought a second at £2,199.
£2,200£2002026£2,200 gown, a couple hundred for alterations; only dress she tried.
£2,3502026£2,350 dress, no further detail.
£2,400£2002026£2,400 including overskirt plus £200 alterations against a £4k budget.
£2,500£4802023Budget 3k set with little research; admits a cheaper dress was possible but wanted this one
£2,500£6002026£2.5k dress with £600 alterations.
£2,5002024Custom-made by a Midlands dressmaker (travelled from Kent); the one indulgence of a modest wedding.
£2,500£1,0002026£2.5k dress with about £1k of alterations.
£2,5002019Could afford the 2500 gown on paper but was raised to keep two months of mortgage in savings, so it feels wrong
£2,5002022Custom-made dress about 2500 including alterations, paid by mum as a treat; would have gone secondhand if self-funded
£2,6002022More than planned
£2,6802026£2,680 pre-alterations with slight customisation; had hoped to stay under £2k.
£2,900£500£652023Parents paid; budget 2500; alterations expected around 500; shoes 10
£3,0002026£3k after failing to find a vintage or secondhand option in time.
£3,0002026Bought a £1,700 dress her MIL liked, then the £3k one she wanted; now reselling the first.
£3,0002026All-in figure for a 100 percent silk dress from a one-woman maker outside London; designer studios had quoted her 10,000 for custom
£3,000£152016Charm School dress with cap-sleeve shrug; 3000 before alterations, sample fit so few expected; mom's budget ~4000; 75 shoes; 15 hair comb
£3,0002017Blew the budget at 3000 and calls it worth it
£3,0002022Stated only as over 3000 pounds; no breakdown
£3,0002022About 3000 GBP despite planning to buy a cheaper copy online; no regrets.
£3,1002023Budget 2500 for dresses and alterations; family paid the difference; alterations and a possible reception dress still to come
£3,2002026£3,200 before alterations; over budget but thought it over for a month and finances allow it.
£3,500£360£2502024UK pricing in pounds.
£4,0002025Parents paid just under 4k in a single 2-hour appointment the bride who asked felt rushed and pressured in; satin gown is close to but not the draped look she had pictured
£4,0002026Offered as the high end of the range here, with no complaint attached
£4,100£3002026Designer red raw-silk dress with 3D embroidery ordered online, 4100 pounds (about 4700 euros); 300 alterations after slight weight loss; rewearing for shoots
£4,5002026£4.5k before alterations; plans to resell and has seen the style go for about half price online.
£5,0002026Around £5k pre-alterations; first dress tried, then compared £1.5k-4.8k gowns and nothing matched.
£5,0002026£5k before alterations and accessories; in line with a big overall budget.
£5,0002026Around £5k; started with a high-end brand so nothing else compared; no debt involved.
£5,0002026the asking bride's quoted £5k dress: French designer Victoire Vermeulen at Mews Bridal, Notting Hill (not yet bought).
£7,0002023Local designer tailor-made two dresses modeled on a Lihi Hod for 7k all in; chosen over the designer gown to get a different neckline.
£9,0002026£9k dream dress bought intending to resell; suggests StillWhite or sample sales to find the same gown cheaper.

Questions

How much is a wedding dress in the UK?

A median of £500 across 345 reports in pounds, middle half £125 to £1,200. Wed2B and high-street sales cover £80 to £1,000, mid-range boutiques £1,300 to £1,700, designer stores £1,500 to £4,800; UK David's Bridal reports started at £150 in sales.

How much are wedding dress alterations in the UK?

A median £200 across 116 UK reports, typically £100 for a hem alone and £200 to £350 for hem, bustle and take-in; one bride paid £350 on a £250 sale dress.

Is Wed2B good value?

UK brides reported Wed2B gowns at roughly £600 to £1,000 off the rack with no appointment fee, plus £200 of alterations in one report; the trade-off is limited sizes per style and buying what is on the rail that day.

Sources

Price reports on this page come from 83 public discussions where brides answered in their own words. Each comment that stated an amount became one row; notes are paraphrased, never quoted.

Discussions used on this page (83)