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Designer file · 16 bride-reported prices · updated September 2026

What a Allure Wedding Dress Costs

Allure gowns run a median $2,000 across 16 prices brides reported, with the middle half between $1,600 and $2,600. The same label runs a median $2,000 new from a salon and $625 secondhand.

$2,000median paid (16 prices)
$1,600–$2,600middle half
$900median tailoring (6 reports)
$850national median for comparison

What it costs on each route

The same label at different prices, depending on whether the gown was ordered new or found after somebody else ordered it.

How it was boughtPricesMedianLowestHighest
New from a salon8$2,000$1,050$3,100
Secondhand2$625$250$1,000

What brides paid

Every row is one bride, cheapest first, with the tailoring bill where she reported one.

GownTailoringYearThe account
$250–2024Unworn style 9803 from a woman whose wedding was called off; $1,200 new
$1,000–2022Brand new unaltered Allure gown plus two veils for 1k, bought after regretting a first David's Bridal dress
$1,050–2016Allure 8957 ordered at 1200, sale price 1050 when paid; veil 100, two belts ~600, shoes ~70; 600 in extra fabric for extensive alterations not yet priced
$1,059–2017Allure gown; aimed for 1k or under and landed 59 over
$1,600$8002026Allure Wilderly 1600; alterations 800 plus 200 for custom removable sleeves (logged under accessories)
$1,900$1502026Allure 1900 from a local boutique; local seamstress rebuilt the straps for 150; plain 75 hip-length veil hand-embellished by her mother
$1,950–2026Had a much larger budget and expected a Berta; the mermaid cut did not suit her at 5 ft, so she switched to an Allure gown - the 3750 total covers a custom detachable ove
$2,000–2024Under $2k for an Allure Bridal Disney Princess Collection gown; she drove 1.5-2 hours each way because the shop does not ship.
$2,000–2026Abella by Allure at 2000 on the dot; would have been 1700 without the tariff surcharge
$2,000$1,0002022Allure Disney Ariel gown 2000; 1000 alterations because a 5-foot bride needed many layers hemmed
$2,000$1,0002022New Allure gown at 2000 plus 1000 alterations to rework the bodice for a petite short torso; same brands priced within ~100 between CA and DC shops
$2,500$1,5002026Allure 2500; alterations at least 1500 (lower bound)
$2,600–2026Allure gown 2600
$2,600–2026Allure 2600 without alterations, no beading or lace; cathedral ribbon-edge veil 200

What brides said about the label

  • Under $2k for an Allure Bridal Disney Princess gown; better selection and quality than the LA shops she tried, newly remodelled with good lighting. They do not ship, so every trip was a 1.5-2 hour drive each way.
  • Switched to Allure after the Berta she planned on looked wrong; the gown carried the floral and dot applique she wanted and came to 3750 with a custom detachable overskirt and alterations
  • Soft tulle bridesmaid styles in white and ivory close to the asking bride's Allure 9211, under 300 and mostly nearer 200. No train, so pair with a cut-edge cathedral veil at 50-75.
  • Former salon staffer carried this gown; expects most shops to price it near $2,000, with a straight neckline instead of a V that alterations may be able to change
  • Bought an Allure 3366 in a size 10 online without ever seeing it; she says the listing description matched the gown exactly. There is also a shop in Indianapolis
  • Brand new Allure Bridals gown for $800 under retail after giving up on the dress she wanted; argues nobody needs to settle for a dress they dislike on budget.
  • Found a secondhand Monique Lhuillier Allure listed there that closely matches the gown; another bride confirms it was her own wedding dress
  • the bride who asked searched it and could not find this particular Allure style, but likes that the gowns are in circulation rather than boxed in an attic.

Questions about Allure prices

How much is a Allure wedding dress?

A median $2,000 across 16 prices brides reported, with the middle half between $1,600 and $2,600 and the full range $250 to $3,100. The same label runs a median $2,000 new from a salon and $625 secondhand. The national median across every label and route here is $850.

Is Allure worth the price?

Brides judge a label on three things: whether the construction holds up, whether the sizing was honest, and what the alterations came to afterwards. The accounts below carry all three. Read the tailoring column as part of the price rather than as an extra, because it is the part nobody quotes at the appointment.

Where can I find Allure cheaper?

Three routes take the price down without changing the gown: a sample or floor model of a discontinued style, a resale listing from a bride whose measurements match yours, and a stockist in another city, since the same style genuinely sells for different money at different shops. The table above shows what each route paid.

can you wear a bridesmaid dress as a wedding dress

Yes, and it is the cheapest route here. One bride paid 250 for an off white bridesmaid dress and added a layer, and brides point to Revelry, Park and Fifth and Azazie which make bridesmaid styles in white and ivory. This bride wore a Sweetheart Lace Gown from Needle & Thread's bridesmaid range and says the range is full of dresses that would work as wedding dresses.

can you rent a wedding dress instead of buying

Yes where a rental house exists locally; one Toronto bride rents designer gowns from The Fitzroy and suggests looking for an equivalent in your own city. Rent the Runway carries white and formal options, with rentals under 100 for the guest dresses one bride used, though she bought her own wedding gown outright on StillWhite.

Is Azazie wedding dress quality good?

Described as lower than salon dresses but not bad, with most styles under 1,000 and try-at-home samples for about 10 per dress; a friend's Azazie gown looked nice in person. Mostly positive: brides paid 100 on clearance, 500, and 650 after tax and were happy, and their bridesmaid dresses were reliable. One bride explored Azazie and did not like the quality, choosing Avery Austin instead.

how much are wedding dresses at david's bridal

One shopper went in with a 2500 budget and found all her top choices at 699 regular price, and saw nothing above 1800. Another bought at the Scarborough branch for 400, and a third bought two dresses for under 700 combined. Brides paid 100, 350 after discounts, 500, about 600, 629 for a plus-size sale dress and 900 for a 2k Oleg Cassini on clearance; David's Bridal also altered an outside Poshmark dress for about 300, and one bride was shown 3k dresses despite stating a 1,500 budget.

can you wear a bridesmaid or prom dress as a wedding dress

Several brides did. One wore a green David's Bridal bridesmaid dress off the rack for $79, and others pointed out that prom dresses come in the same silhouettes and white bridesmaid styles cost a fraction of bridal. Yes, and several did: a red sample ball gown from a prom store, a blue bridesmaid dress for a beach ceremony, and a tea-length white dress from the Macy's formal section. brides said prom stock is built to a similar quality now that silk and real embroidery are high-end only.

does David's Bridal have wedding dresses under $500

Yes, mostly on the clearance rack: reported buys at $169, $200, $250, $280 and $300, sometimes with unmarked discounts that only show at the register. One bride says the under-$500 selection is small and advises visiting several branches, since stores mark expensive gowns down to clear the floor. Yes, brides here paid $80, $100, $200 and about $500, and a clearance prom dress went for $89 as a second reception dress. The common warning is to buy the gown there but get veils and alterations elsewhere, where they cost less for the same quality.

Related on this site

Sources

Price reports on this page come from 11 public discussions where brides answered in their own words. Each comment that stated an amount became one row; notes are paraphrased, never quoted.

Discussions used on this page (11)