ASOS: What Brides Paid

What brides paid

Every row is one bride: what she paid for the gown, what the tailoring came to when she reported it, and the year.

What brides recommend it for

• Sparkly gown from a label that mostly makes bridesmaid dresses, found on a general fashion site in the UK; feels substantial without being stiff and allows enough movement for ceilidh dancing
• Bought her elopement dress on sale for about $250 after trying roughly six at home; the return policy suited a busy schedule and she hemmed the 2-inch overlength herself
• 30-day return window, free for the first two weeks then a restocking fee of maybe $30; she ordered two rounds of three dresses and kept two for just under $300
• Bought an ASOS dress as an emergency backup with the wedding under three weeks away and says it is nice enough to wear if the salon gown cannot be fixed.
• Bridal line on sale under 200 with really good quality; as a US buyer she paid no duty beyond tax and later reported the return was easy and quick.
• Ordered ten gowns on pay-later for a home try-on with family; quality relatively good, though the beaded dress shed a few beads while dancing
• Part of the same at-home try-on haul; the two ASOS gowns drew the strongest reactions from brides and the fabrics felt fine in person.
• Ordered her wedding dress there for 120, married in Scotland two months before commenting, and guests kept asking where it came from
• Pulled several green bridesmaid-suitable maxis under 100 from the sale section including the ASOS Wedding ruched bardot maxi.
• Bought three under $200 each, kept one and returned the others; rates the return policy as workable for online-only shopping

What brides warn about

• Sequin cami bridal dress: heavy, well beaded, great quality for the price, but returned because at 5'5" it was too long and the waist sat wrong.
• Same sequin dress, kept as an end-of-night change; too long for a short bride and the bust bulges at the sides, so she is taking it to a tailor.
• Included in the same at-home try-on haul with Lulus; she photographed each dress and offers to answer questions about them.
• Warns their dresses run tight in the chest even on a small bust, but says the return policy makes buy-and-try risk free.
• Two dresses tried at home with free shipping and returns; the only ones that felt a step below the others in quality.
• Simple dresses start under £100. Some fabrics looked iffy in close-up photos but she said it was not all bad.
• Has tried on almost the whole ASOS bridal range and offers style-by-style opinions to anyone shopping it.
• AA cup and the bodices still sit tight through the bust while the rest of the dress fits properly.

How it compares

The median across every route in this dataset is $850, a bridal salon runs $1,900, and secondhand sits lower again. A shop is worth judging against the route it belongs to rather than against the whole market, which is what the where-to-buy page sets out.

Sources

Price reports on this page come from 9 public discussions where brides answered in their own words. Each comment that stated an amount became one row; notes are paraphrased, never quoted.